How to write a good blog article?

A blog article is a piece of writing that is published on a blog, which is a website that features a collection of individual posts, or articles.

Blog articles are typically more informal and personal than articles that appear in traditional print or online publications. They can cover a wide range of topics, including personal experiences, opinions, news, events, and more.

Blog articles are often written in a conversational style and may include images, videos, and other multimedia elements. They are often intended to engage and inform readers, and may include a comments section where readers can share their thoughts and reactions.

What makes a good blog post

There are many factors that can contribute to a good blog post. Here are a few things to consider:

1. Relevant and interesting topic: A good blog post covers a topic that is interesting to the target audience and that they will want to read about.
2. Clear and engaging writing style: A good blog post is written in a clear and engaging style that draws the reader in and keeps them interested.
3. Well-structured and easy to read: A good blog post is well-organized and easy to read, with short paragraphs, subheadings, and bullet points that help break up the text and make it more digestible.
4. Visually appealing: A good blog post includes images, videos, or other visual elements that help to illustrate the points being made and make the post more visually appealing.
5. Actionable: A good blog post provides readers with actionable takeaways or ideas that they can use in their own lives or work.
6. Shareable: A good blog post is shareable, with social media buttons or other ways for readers to share the post with their own networks.

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How to write a good blog article – the 6-step approach:

Step One: Pick a relevant and interesting topic;

An interesting topic will engage readers such that they are satisfied with your content and also make them return to your website. But how do you know which topic is interesting or relevant?

Well, one thing you should not do is just come up with random topics you are interested in and just write about them. Whereas you are free to do that, after all, it is your website, and you are the boss of what goes there! Most of the time, you are writing for people. So, keep in mind that the topic should be something they want to read about.

Here are a few ways you can come up with interesting blog topics to write about:

1. Think about your target audience: Consider what your readers are interested in and what topics would be most relevant and engaging for them. If your website is about cooking, then people who are into cooking are your target audience. In this case, cool new recipes and ingredients would be interesting for your target audience.
2. Look at industry trends: Keep an eye on what’s happening in your industry or field and write about topics that are timely and relevant. You can use Google Trends to find out what most people are searching about on the internet. And also the Google Search engine which auto-completes some queries based on what people are searching about.
3. Look at what’s performing well: Check out what’s popular on your own blog or other blogs in your niche, and consider writing about similar topics. You can configure Google Analytics on your website such that you see your best-performing articles based on the traffic they have received. From there, you can write a new article related to that good performing one such that it also joins the best-performing posts bandwagon.
4. Consider your own interests: Write about topics that you are passionate about or that you have a lot of knowledge about. Well, as good a researcher as you might be, there reaches a time when you just can not go on writing what you are not passionate about. Doing that slowly kills your soul until you ship out. I write articles related to tech, I love doing that. But there was a time I was assigned to write about funerals, gifting grieved ones, and what to say or not say to a grieving person. It was hard, I did not enjoy any bit of it. Eventually, I gave up.
5. Ask for feedback: Ask your readers or followers what they would like to see you write about. You may get some great ideas this way. Chances are, you have a following depending on the age of your site. You could ask your followers on your website, Facebook, Instagram, Discord, email, etc, what topic you should write about next. In that way, they will feel valued and part of your community.
6. Get inspired by other blogs: Check out what’s being written about on other blogs in your niche and see if you can put your own spin on the topic or offer a unique perspective. There are so many blogs out there. You are not the only one writing about your niche. So, there is competition. Which is a good thing. You get to challenge yourself and improve your writing skills, presentation, etc. One way to do this is by searching for a topic related to the one you have already written about and then seeing other websites that come up on the first page in the search results. That is your competition! Or you can check for a website’s similarity index with other websites using SimilarWeb.

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Step Two: Write in a clear and engaging style

Firstly when choosing a topic, make it short. Five to seven words should suffice. You can write longer titles eventually when you get a big enough following with people coming to your website every day. But for starters, make it short, and concise.

Secondly, where are you going to get content? Maybe you are some sort of expert who knows everything you are going to write about. Otherwise, research! What constitutes research? Do not just copy and paste! That is considered plagiarism and will make your website rank lower in search results. You do not want that.

Research in places like Reddit, YouTube, Quora, Google Scholar, etc. And write your posts based on the knowledge you have acquired from there. Use your own words!

Thirdly, write short paragraphs. You do not want to overwhelm readers. You’ll make them flee. You want to make them stay. So start strong, finish strong!

And lastly, Blog traffic can increase to about 2,000% through quality content. (Source: Omnicore Agency)

Here are a few tips for writing in a clear and engaging style:

1. Use an active voice: An active voice makes your writing more dynamic and engaging. Instead of saying “The ball was thrown by John,” say “John threw the ball.”
2. Use short, simple sentences: Short sentences are easier to read and understand than long, complex ones. Use simple language whenever possible.
3. Use varied sentence structure: Mixing up your sentence structure will keep your writing from becoming monotonous and will help keep your readers’ attention.
4. Use concrete details: Using specific, concrete details can make your writing more vivid and engaging. Instead of saying “The food was delicious,” say “The juicy, grilled steak was cooked to perfection and the creamy mashed potatoes were so good, I wanted to lick the plate.”
5. Use transitional words and phrases: Transitional words and phrases like “however,” “furthermore,” and “on the other hand” can help to connect your ideas and make your writing more cohesive.
6. Use rhetorical questions: Asking questions can engage your readers and encourage them to think more deeply about your topic.
7. Use humor: If appropriate, using humor can help to make your writing more enjoyable and engaging.

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Step three: Make your blog-post well structured and easy to read;

Here are a few ways to structure your blog post to make it well-organized and easy to read:

1. Use subheadings: Subheadings help to break up your text and make it easier for readers to scan and understand your main points.
2. Use bullet points: Bullet points are a great way to present lists or key points in a clear and concise way.
3. Use short paragraphs: Short paragraphs are easier to read and understand than long ones. Aim for no more than 3-4 sentences per paragraph.
4. Use images and other visual elements: Including images and other visual elements can help to break up your text and make your post more visually appealing.
5. Link to relevant sources: If you are citing information or ideas from other sources, be sure to include links to those sources within your post.
6. Use transitional words and phrases: Transitional words and phrases can help to connect your ideas and make your post more cohesive.
7. Edit and proofread: Make sure to edit and proofread your post to ensure that it is free of errors and easy to understand.

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Step Four: Make your blog post visually appealing

Here are a few ways to make your blog post more visually appealing:

1. Use images: Including images in your post can help to illustrate your points and make your post more visually appealing. Just be sure to use high-quality images that are relevant to your topic and properly credited.
2. Use videos: If appropriate, including videos in your post can be a great way to engage your readers and add visual interest.
3. Use formatting: Using formatting like bold, italics, and underlining can help to highlight important points and make your post easier to read.
4. Use lists: Using lists in the form of bullet points or numbered points can help to break up your text and make your post more visually appealing.
5. Use quotes: “Including quotes from experts or other sources can add depth and interest to your post and make it more visually appealing.”
6. Use infographics: If you have complex information to present, consider using an infographic to make it more visually appealing and easier to understand.

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Step Five: Make the post actionable;

An actionable post is a type of message that clearly communicates what the reader should do next. Here are some tips for making a post actionable:

1. Be clear and concise: Use simple, direct language to clearly convey the desired action.
2. Use action verbs: Use words like “sign up,” “download,” “register,” or “order” to clearly indicate the desired action.
3. Provide a call to action: Use a phrase like “click here” or “learn more” to give the reader a specific next step to take.
4. Make it easy to follow through: Provide links or buttons that allow the reader to easily take the desired action.
5. Use persuasive language: Use language that makes the reader feel a sense of urgency or importance, and explain why taking the desired action is beneficial to them.

By following these tips, you can create actionable posts that clearly communicate the desired action and make it easy for the reader to follow through

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Step Six: Make the post shareable;

Here are some tips for making a blog post more shareable:

1. Create high-quality, original content: People are more likely to share content that is informative, well-written, and visually appealing.
2. Use catchy headlines and captivating images: A good headline and a compelling image can make a reader more likely to share your post.
3. Write for your audience: Consider what your audience would find valuable or interesting and tailor your content accordingly.
4. Encourage readers to share: Ask your readers to share your post with their friends and followers.

By following these tips, you can create shareable blog posts that are more likely to be shared by your readers.

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Benefits of writing good blog posts

There are many benefits to writing a good blog post. Here are a few:

1. Improved website traffic: A well-written, informative blog post can attract new visitors to your website. These visitors may also share your post on social media, which can further increase traffic to your site.
2. Increased credibility: A blog allows you to demonstrate your expertise and knowledge on a particular topic. By consistently publishing high-quality content, you can establish yourself as a thought leader in your industry.
3. Improved search engine rankings: Search engines like Google often favor websites with fresh, relevant content. By writing a blog, you can regularly add new content to your site, which can improve your search engine rankings.
4. Increased engagement: A good blog post can encourage readers to leave comments and share your post on social media. This engagement can help build a community around your blog and strengthen your relationship with your readers.
5. Increased revenue: If you monetize your blog, writing good content can help you attract advertisers and increase your earnings.

Overall, writing a good blog post can help you attract new visitors, establish credibility, improve your search engine rankings, increase engagement, and potentially increase revenue.

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